Managing Risk – Distracted Driving

Managing Risk – Distracted Driving

Can you believe that during 1999 – 2005, distracted driving was actually on the decline?  In 2017, it’s an epidemic!  With the advances in technology, smartphones make it easy to check your email, send a text, or surf the internet.  I think if we are all being honest with each other, a majority of us are guilty of checking our smartphone while driving.  Bottomline, we all know what we are supposed to do but some of us think, “That isn’t going to happen to me…  I’m not going to get in an accident.”

Know the Stats

  • Distracted drivers cause an average 40 crashes each day in Colorado
  • In 2016, 67 deaths involved Colorado distracted drivers.
  • Distracted driving fatalities are increasing in Colorado.
  • In 2015, 68 (13 percent) of the 546 Colorado traffic fatalities were caused by distracted driving. In 2014, 59 (12 percent) of the 488 Colorado traffic fatalities were caused by distracted driving.
  • Distracted driving is a problem across all age groups.
  • CDOT found that 37.4 percent of Colorado distracted driving crashes between 2012-2014 was people between the ages of 21 and 34.
  • Preliminary data indicates that in 2015, cellphones were a contributing factor in 17 fatal Colorado crashes.
  • Ninety-eight percent of national survey respondents know distracted driving is dangerous; nearly 75 percent admit to having done it. —Center for Internet and Technology Addiction
  • Eighty-four percent of respondents support measures prohibiting any physical interaction with cell phones. —2015 State Farm Report


At the John Smith Insurance Agency, we take distracted driving very seriously.  Behind the scenes, we’ve seen insurance rates dramatically increase due to drivers whose minds and eyes are elsewhere.  We believe we have come up with a solution that might help…


Through our auto policy, you have access to a smartphone app that not only monitors and scores your distracted driving, but is a tool to help modify your driving behaviors.  Additionally, it also allows you to track the driving scores of everyone in the home so that it can be used for having an extra set of eyes on that teen driver.  By participating in this application, you will be eligible for discounts (up to 20%) based on your driving scores.


As a fellow Coloradan, I urge you to not be one of the statistics who believe that it will never happen to them. Take control over your driving habits and be an example to your community, family and friends while savings some $$ on your auto insurance.  I promise, that text can wait!


Source:  CDOT

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